Prentiss Holt

Personal Brand Proposal

Hi Prentiss,

It was great meeting with you! So excited about the possibility of collaborating with you on your personal brand. Since you are the face of Whiskey River I would suggest working on both brands at the same time so you can get your following to check out Whiskey River and cross post where appropriate. Below I am detailing what I believe you need to build your own brand and support the direction of Whiskey River. Everything I am proposing comes with an education portion as well so you can understand how we will work together and we can expand or reduce the scope to your comfort level.

 
 

Social Media

Our Goal

Establish you as a Leader and Entrepreneur

Clarify your values as a leader, father, and active member of your community by showcasing all of your interests as well as business acumen

Use your brand to strategically enhance and support your various business ventures

Project Scope

  • 3x post a week on Instagram and Facebook for a total of 24 posts a month at a price of $1.2K a month.


What’s Included:

Karen would run all aspects of the brand and provide a marketing strategy along with graphic design. We would grow the account and raise awareness of Whiskey River’s founder by posting 3x a week with a targeted hashtag strategy, story interactions, graphic design for grid posts, customizable graphics for stories, caption, and authentic audience engagement.

In summary:

  • Marketing Strategy

    • Repurposing Content

    • Trending Content and Organic interactions for increased reach

  • Assets & Collateral- Graphic Design for Instagram grid & Facebook feed

  • Assets & Collateral- Graphic Design for Instagram story & Facebook stories

  • Targeted hashtag strategy using trend report

  • Story Interactions

  • Optimized caption SEO

  • Authentic audience engagement and platform growth

Project timeline:

  • 3 Month Minimum

Start Date:

  • January 19, 2024

NEXT STEPS:

  • Sign Contract

  • Pay project deposit

Photography

Our Goal

Provide clear images that support the Prentiss brand

Photoshoot that includes headshots, images with your son and some stock images without you

Provide high resolution images for your website and social media

Project Scope

  • 3 hour photoshoot on location

What’s Included:

In our photoshoot process, the client experience and the ease of execution are our priority. We ensure preparedness prior to the photoshoot by auditing the clothes being worn by the client. We communicate before hand by providing a detailed itinerary and a rundown sheet of what to expect the day of the photoshoot. On the day of the photoshoot, Karen, one of our carefully curated photographers, and an onsite assistant will be present. Social media behind the scenes content is captured and provided to the client post photoshoot. The client’s edited images are delivered 3 weeks after the photoshoot.

In summary:

  • Detailed itinerary of what to expect the day of the photoshoot

  • Communication leading up to the photoshoot

  • Styling and pre photoshoot planning with Karen

  • 50-75 edited images

  • Onsite creative direction by Karen

  • 3-4 locations

  • Onsite assistant

  • Props: such as coffee, food, any items needed for shoot.

  • Behind the Scenes Social Media Content

Back to Entire Proposal

Total Investment:

  • $2,100

Payment Plan:

  • 50% Deposit

Project timeline:

  • 3-4 Weeks

Start Date:

  • TBD

NEXT STEPS:

  • Sign Contract

  • Pay project deposit

Website Design

Our Goal

Designing a user friendly website

Designing a site to support all of Prentiss ventures

Landing spot for all things Prentiss that supports SEO and discoverability through google search.

Project Scope

  • Customized SquareSpace Website Design

  • Email Marketing and Sequence Integration

What’s Included?

  • Domain and Hosting cost for 1 year

  • Gathering and organizing pertinent information

  • Initial meeting to discuss scope and direction

  • Continuous access and communication about process and direction of website

  • Layout and formatting design

  • User friendly navigation and layouts

  • Mobile edits of site

  • Domain Transfer/ Acquisition

  • Website Hosting and Domain Fee Included

    • Custom designed promotional pop ups and banners

    • Advanced website analytics

    • Mobile Optimized Website

    • SEO Optimization

  • Unlimited amount of pages on site

  • 3-4 week turnaround time on completing the website

  • 3 rounds of feedback and edits

    • Round 1- Design and Copy

    • Round 2- Design, Copy and Mobile edits

    • Round 3- Final draft with SEO optimization and deep links.

  • 2 meetings to discuss feedback and edits.

  • SEO optimization for site visibility and traffic.

  • Email Marketing set up on the back end for optimized email capture

  • Social Media marketing strategy provided by Karen

  • Graphics x3 including reel of site to capitalize on engagement

Total Investment:

  • $3,200

Payment Plan:

  • 50% to start and remainder 1 week before website launch.

Project timeline:

  • 3-4 Weeks

Start Date:

  • TBD

NEXT STEPS:

  • Sign Contract

  • Pay project deposit